Lonsdale Boxing was founded by Bernard hart in 1959, he was given special rights by the new 7th Earl of Lonsdale to use the Lonsdale brand on clothing and boxing equipment. By the 1960's the Lonsdale store in Carnaby street was a legendary fashionable brand loved for it's boxing heritage and worn by people like Paul McCartney and Paul Weller. Today Lonsdale Boxing supply the largest range of boxing equipment in the U.K. Including boxing gloves, headguard's, bag Gloves, boxing protection, hand wraps, tape and gauze, punchbag balls and utilities, coaching pads and shields, fitness and training equipment, cornerman supplies, training and contest apparel, footwear, boxing nutrition, their top of the range Super Pro Range and original Authentic range. Sugar Ray's stock the full range of Lonsdale boxing equipment online and instore. Lonsdale are the premium U.K boxing brand who have been sponsors of World Champion British Boxers including Macrenelli, Gavin Rees, Joe Calzaghe, Ricky Hatton, Alex Arthur and worn by sporting icons such as Henry Cooper,Mike Tyson, Evander Holyfield, Marvin Haggler and Muhammad Ali.